SmileOn Dental
According to our open methodology, this clinic scored 69.4/100 for transparency, reputation, service accessibility, and digital visibility.
Overall rank: #10 of 25 ranked clinics · Last checked: 10 September 2026
69.4/100
Positions by Rating Profile
- Overall Transparency & Trust#1069.4/100
- Best for Expats#1070.3/100
- Best for Dental Implants#1063.5/100
- Best for Emergency Dental Care#973.3/100
- Best Price Transparency#1147.9/100
- Best English-speaking Clinics#975.8/100
- Best for Families / Children#1074.6/100
- Sleep Dentistry (GA / deep sedation)not ranked
General Anaesthesia & Deep Sedation
Whether the clinic documents treatment under general anaesthesia or deep / twilight sedation — "sleep dentistry", where the patient is asleep and unaware (does not feel, see, or hear the procedure). Ordinary conscious sedation, where the patient stays awake and responsive, does not count here. This is informational and does not affect the transparency score.
- ? General anaesthesia / deep sedation (sleep dentistry) — Not verified Neither sedation nor general anaesthesia is mentioned on the clinic's own pages. [s1]
Summary
Multi-specialist practice on Khayaban-e-Jinnah Service Road in Johar Town, near Shaukat Khanum Hospital, open seven days a week - 11 a.m. to 9 p.m. from Monday to Saturday and 1 to 6 p.m. on Sunday. Fourteen dentists are named on its own team page with their fields and years of practice, among them a maxillofacial surgeon and implantologist, an orthodontist, a periodontist and an endodontist. It is entered in the Punjab Healthcare Commission register of healthcare establishments as Smile On Dental Clinic at the same street address, holding a provisional licence, and the responsible practitioner recorded there resolves to a current dental registration in the federal PMDC register. The site explains treatments at length across dental-problem and treatment pages but publishes no prices.
Strengths
- Information Transparency: 20 of 20 points.
- Reputation & Reviews: 17 of 20 points.
- Communication & Service: 8.5 of 10 points.
- No red flags identified in public sources.
Weaknesses
- Price Transparency: 0 of 15 verifiable points (missing: prices or price ranges published; cleaning price listed; filling price listed; crown price listed; implant price listed; consultation price listed; x-ray / imaging price listed)
Score Breakdown
Every criterion below is scored from public sources. ✓ verified yes · ✗ verified no / not found · ◐ partial · ? unverified (scores 0, not a negative finding).
Information Transparency
20 / 20
Whether basic facts about the clinic - its team, premises, services, and location - are publicly verifiable.
| ✓ | Has a working website Opened and read on 2026-09-10: a large current site of about 790 kB with treatment pages, dental-problem pages, a team page, a values page and a blog updated in September 2026. Body read, not just the status code. [s1] | 4/4 |
| ✓ | Dentist names listed The clinic's own Meet the Team page names fourteen dentists: Dr Sarooj Hannan, Dr Shahab Rafiq, Dr Ali Farooq, Dr Fahad Chaudhry, Dr Usman Rashid, Dr Muhammad Moazzam, Dr Ali Akbar, Dr Summaya Ibrahim, Dr Hania Khan, Dr Dania Nisar, Dr Amna Riaz, Dr Minahil Abbas, Dr Maheen Elahi and Dr Hussain Shahid. [s2] | 3/3 |
| ✓ | Dentist specializations listed Each name carries a stated field and years of practice: consultant dental surgeon, consultant maxillofacial surgeon and implantologist (17 years), consultant orthodontist (13 years), consultant periodontist (13 years), consultant endodontist (16 years), restorative dentist, general dentist. [s2] | 2/2 |
| ✓ | Real clinic photos The images on the clinic's own Google listing were downloaded at full size and looked at on 2026-09-11. Both stills were uploaded by the practice and both show its reception hall under the SmileOn Dental & HealthCare Centre lettering, one from the desk and one from the seating area. The listing records who uploaded each item: 4 by the practice itself and 0 by visitors. [gm1] | 2/2 |
| ✓ | Service list published The clinic publishes a Dental Problems menu and a treatment menu of its own, covering wisdom teeth, broken and chipped teeth, gum problems, root canal, implants, braces and aligners, whitening and dentures, each with its own page. [s1] | 3/3 |
| ✓ | Clear contact details Telephone, WhatsApp, the street address and the full opening week stand in the footer of every page and agree with the Google place record, which carries +92 331 1066666 and the same Khayaban-e-Jinnah address. [s1] [gm1] | 2/2 |
| ✓ | English website version The site is written in English throughout. [s1] | 2/2 |
| ✓ | Address and map published The street address is published site-wide, the site links its own Google Maps place page for SmileOn.Dentist and embeds a map, and the address matches the Punjab Healthcare Commission register entry. [s1] | 2/2 |
Price Transparency
0 / 15
Whether patients can estimate costs before visiting. Published price ranges count; exact prices are not required.
| ✗ | Prices or price ranges published Checked the clinic's own channels on 2026-09-10: the front page, the about page, the team page and the treatment pages reachable from them. No price, no range and no fee schedule appears, and there is no prices item in the navigation. [s1] [s2] [s3] | 0/3 |
| ✗ | Cleaning price listed Scaling is described but not priced. [s1] | 0/2 |
| ✗ | Filling price listed Fillings are described but not priced. [s1] | 0/2 |
| ✗ | Crown price listed No crown price published. [s1] | 0/2 |
| ✗ | Implant price listed No implant price published. [s1] | 0/2 |
| ✗ | Consultation price listed No consultation fee published. [s1] | 0/2 |
| ✗ | X-ray / imaging price listed No imaging price published. [s1] | 0/2 |
Reputation & Reviews
17 / 20
Public review signals. The Google rating is adjusted with a Bayesian prior (rating 4.0, weight 25) so a 5.0 from a handful of reviews does not outrank a 4.8 from hundreds.
| ✓ | Google rating (Bayesian-adjusted) Read from the clinic's Google place record on 2026-09-10: 4.8 on 566 reviews. The Urdu-language surface returned the same place record but did not expose the rating pair, so the English reading stands alone. [gm1] | 6/6 |
| ✓ | Google review volume Re-read on 2026-09-11 from the clinic's own Google listing, which now also publishes its star histogram: 18 at one star, 2 at two, 1 at three, 7 at four and 539 at five, summing to 567. The histogram is the count broken down, so it settles the figure — 567, where 566 was read a day earlier. The weighted mean of those buckets is 4.85, which reproduces the rating the listing prints. [gm1] | 3/3 |
| ✓ | Review recency The newest of the 5 reviews readable on the clinic's own Google listing is dated 2026-06-11, read on 2026-09-11. Each review carries an exact timestamp, so the date is a reading rather than Google's rounded "months ago" label. Google shows a selection of 5 of the 567 reviews rather than the newest first, so this is a floor: the latest review is at least this recent and may well be more recent. [gm1] | 3/3 |
| ✓ | Clinic responds to reviews The owner replies to reviews on Google: 5 of the 10 reviews read carry an owner reply, 4 of them to reviews from the last 12 months; the latest reply is dated 2026-08-11 (to a review of 2026-08-11). [smileon-dental-johar-town-deepen] | 2/2 |
| ? | No recurring complaints 1–2★ are 3.4 % of 581 (1★ 18 / 2★ 2 / 3★ 1 / 4★ 7 / 5★ 553); three of the five lowest-rated Google reviews say a treatment did not last and no guarantee was given, but they concern different procedures and the share is small, so no pattern is recorded. [smileon-dental-johar-town-deepen] | 0/2 |
| ✓ | No suspicious review patterns The star histogram published on the clinic's own Google listing reads 18 at one star, 2 at two, 1 at three, 7 at four and 539 at five, summing to 567, and its weighted mean of 4.85 reproduces the rating the listing prints, so the published rating is the arithmetic of the published reviews and not a figure set by hand. Eighteen reviews sit at one star and seven at four. The five read run from April to June 2026 and two of them come from accounts with 103 and 18 reviews behind them; each names a different dentist and describes a different treatment. What this check can see is the shape of the distribution, the exact dates and the review history of the accounts; it cannot see reviews Google does not render. [gm1] | 2/2 |
| ✓ | Active Facebook presence The clinic links its own Facebook page from its site, alongside Instagram and YouTube. [fb1] | 1/1 |
| ✗ | TripAdvisor presence No TripAdvisor listing found via its search for "SmileOn Dental Lahore" and "SmileOn Dental"; the clinic's site does not link to TripAdvisor (checked 2026-10-05). [smileon-dental-johar-town-tripadvisor] [smileon-dental-johar-town-tripadvisor-2] | 0/0.5 |
| ✗ | Other review platforms No profile of the clinic on oladoc, Marham, WhatClinic or Trustpilot (checked 2026-10-02). [smileon-dental-johar-town-platforms] [smileon-dental-johar-town-platforms-2] [smileon-dental-johar-town-platforms-3] [smileon-dental-johar-town-platforms-4] | 0/0.5 |
Medical Infrastructure
11 / 15
The range of publicly documented equipment and services. This measures documented availability, not clinical quality.
| ✓ | On-site X-ray The clinic's own pages describe dental radiography as part of its diagnostic work. [s2] | 2/2 |
| ? | CBCT (3D imaging) No cone-beam CT is stated on the clinic's own pages. [s1] | 0/2 |
| ✓ | Implantology A consultant maxillofacial surgeon and implantologist is named on the team, and implants are a published treatment. [s2] | 2/2 |
| ✓ | Orthodontics A consultant orthodontist is named on the team and braces and clear aligners are published treatments. [s2] | 2/2 |
| ✓ | Oral surgery A consultant maxillofacial surgeon is named on the team and extractions, including wisdom teeth, are published treatments. [s2] | 2/2 |
| ✓ | Pediatric dentistry The clinic's own service menu lists "Pediatric Dentist" among its dental specialists alongside endodontist, orthodontist, periodontist and prosthodontist, which is the clinic publishing children's dentistry as an offered service. [s1] | 1.5/1.5 |
| ✓ | Emergency care The clinic publishes an emergency-dentist page of its own, read on 2026-09-10, which is also what the canonical emergency query surfaces. [s4] | 1.5/1.5 |
| ? | Works with international patients Nothing in the clinic's own channels documents experience with patients from abroad. [s1] | 0/2 |
Communication & Service
8.5 / 10
How easy it is to contact the clinic, get answers, and book - especially for international patients.
| ✓ | WhatsApp / LINE available The clinic publishes a wa.me link to +92 333 8037161 on its own pages. [s1] | 2/2 |
| ? | Response speed | 0/1.5 |
| ✓ | English spoken The clinic's site and its team roster are written in English. [s1] [s2] | 2.5/2.5 |
| ✓ | Pre-visit consultation possible The site carries a Book Appointment route and WhatsApp contact, and its dental-problem pages explain when to come in. [s1] | 1.5/1.5 |
| ✓ | Clear service explanations Separate dental-problem and treatment pages explain symptoms, options and aftercare in plain English. [s1] [s3] | 1/1 |
| ✓ | Convenient opening hours The clinic publishes its own week in the footer of every page: 11 a.m. to 9 p.m. Monday to Saturday and 1 to 6 p.m. on Sunday - seven-day opening with a nine-o'clock evening close. [s1] | 1.5/1.5 |
AI & Search Visibility
6 / 10
Whether the clinic is discoverable when patients search - including via AI assistants. Checked with fixed queries: "best dentist Pakistan", "English speaking dentist Pakistan", "dental implants Pakistan", "emergency dentist Pakistan", "Pakistan dental clinic for expats".
| ✗ | Mentioned for: best dentist Pakistan The canonical city query was run in the AI-visibility pass on 2026-09-10; the clinic does not appear in the returned top ten. [bsq1] | 0/1 |
| ✗ | Mentioned for: English speaking dentist Pakistan The canonical query was run on 2026-09-10; the clinic does not appear in the returned top ten. [bsq2] | 0/1 |
| ✗ | Mentioned for: dental implants Pakistan The canonical query was run on 2026-09-10; the clinic does not appear in the returned top ten. [bsq3] | 0/1 |
| ✓ | Mentioned for: emergency dentist Pakistan The canonical query was run on 2026-09-10 and the clinic's own emergency-dentist page appears in the returned top ten. [bsq4] | 1/1 |
| ✗ | Mentioned for: Pakistan dental clinic for expats The canonical query was run on 2026-09-10; the clinic does not appear in the returned top ten. [bsq5] | 0/1 |
| ✓ | Structured data on website The pages carry schema.org JSON-LD including a ProfessionalService entity for the practice alongside Organization, FAQPage, Person and ItemList nodes - business markup rather than only WebPage and WebSite nodes. [s1] | 1.5/1.5 |
| ✓ | Google indexing quality In the name-and-city search run on 2026-09-10 the clinic's own domain holds the first two results; the rest of the top ten are its own LinkedIn, Facebook, Instagram and YouTube channels. [giq1] | 2/2 |
| ✓ | Dedicated service pages Individual pages for each dental problem and each treatment rather than one combined services list. [s1] | 1.5/1.5 |
Licensing & Credentials
Whether the clinic publishes its operating licence and the dentists working there together with their professional licence numbers. A verified “not published” is recorded as a red flag; data we have not checked yet is shown as unverified and carries no penalty.
Clinic operating licence: R-85160 - Smile On Dental Clinic, registered healthcare establishment with a provisional licence (status Reg/PL), registered 2024-05-15, Punjab Healthcare Commission register of healthcare establishments, District Lahore (Found on 2026-09-10 by pulling the whole Lahore district register (District_Seq 17) from the Punjab Healthcare Commission's public JSON API - 12,313 registered establishments, of which 1,056 are typed Dental Clinic - and matching on the address. The row reads Registration_Number R-85160, HCE_Name 'Smile On Dental Clinic', type Dental Clinic, Private, License_Status 'Reg/PL', Registration_Date 2024-05-15, address '335-B Iqbal Avenue, Khyaban-e-Jinnah Road, Lahore', responsible practitioner Sarooj Zahra, Council_Registration_Number 14419-D. The register has no snapshot date of its own, so the date of the lookup, 2026-09-10, is the reference date. The three tiers must not be flattened: 'Reg/PL' means registered with a provisional licence, which is the middle tier - only 7 of the 1,056 Lahore dental clinics hold the full regular licence issued after a Minimum Service Delivery Standards inspection.) [reg3]
Dentists & professional licences
| Dentist | Specialization | Licence No. | Notes |
|---|---|---|---|
| Dr Sarooj Hannan [s2] [reg1] [reg3] | Consultant dental surgeon; founder; 12 years of practice | not published | No dental record matches the name as published, and the register of PMDC gives no address by which a near match could be settled (checked 10 September 2026). |
| Dr Shahab Rafiq [s2] [reg1] | Consultant dental surgeon; 10 years of practice | 19501-D (PMDC) | — |
| Dr Fahad Chaudhry [s2] [reg1] | Consultant orthodontist; 13 years of practice | 12243-D (PMDC) | — |
| Dr Usman Rashid [s2] [reg1] | Consultant periodontist; 13 years of practice | 16596-D (PMDC) | — |
| Dr Summaya Ibrahim [s2] [reg1] [reg3] | Consultant dental surgeon; 10 years of practice | 14232-D (PMDC) | — |
| Dr Ali Farooq [s2] [reg1] | Consultant maxillofacial surgeon and implantologist; 17 years of practice | not published | Several dentists of this name hold records in the public register of PMDC, which publishes no address, so this one could not be identified (checked 10 September 2026). |
| Dr Muhammad Moazzam [s2] [reg1] | Consultant endodontist; 16 years of practice | not published | Several dentists of this name hold records in the public register of PMDC, which publishes no address, so this one could not be identified (checked 10 September 2026). |
Red Flags
No red flags identified in the public sources we reviewed.
Data We Could Not Verify
- Reputation & Reviews: No recurring complaints
- Medical Infrastructure: CBCT (3D imaging)
- Medical Infrastructure: Works with international patients
- Communication & Service: Response speed
Unverified items score 0 points but are not treated as negative findings. If you can document any of them, please send a correction.
Contact Information
| Website | https://smileon.pk/ |
|---|---|
| Phone | +92 331 1066666 |
| https://wa.me/923338037161 | |
| https://www.facebook.com/SMileOn11 | |
| Google Maps | Map listing |
| Address | 335-B Iqbal Avenue, Khayaban-e-Jinnah Service Road, near Shaukat Khanum Hospital, Johar Town, Lahore, Pakistan |
Contact details are provided for identification only and may change; verify with the clinic directly.
Sources
| ID | Source | What it supports | Accessed |
|---|---|---|---|
| s1 | https://smileon.pk/ | Clinic's own front page: address, telephone, WhatsApp, published opening week, treatment and dental-problem menus, structured data | 2026-09-10 |
| s2 | https://smileon.pk/about-us/meet-the-team/ | Clinic's own team page: fourteen named dentists with fields and years of practice | 2026-09-10 |
| s3 | https://smileon.pk/about-us/ | Clinic's own about page | 2026-09-10 |
| s4 | https://smileon.pk/dental-problems/emergency-dentist/ | Clinic's own emergency-dentist page | 2026-09-10 |
| fb1 | https://www.facebook.com/SMileOn11 | Clinic's own Facebook page, linked from its site | 2026-09-10 |
| gm1 | https://www.google.com/maps/place/?q=place_id:ChIJAb-ov7ABGTkRBfjE2… | Google place record read automatically on 2026-09-10 on the hl=en and hl=ur surfaces: name, five categories, Khayaban-e-Jinnah address, telephone, website, rating 4.8 on 566 reviews, coordinates 31.4413377 / 74.2677193 | 2026-09-10 |
| reg1 | https://hospitals-inspections.pmdc.pk/api/DRC/GetData | Pakistan Medical & Dental Council practitioners register, public JSON API queried by name and by registration number on 2026-09-10; dental registrations carry the -D suffix | 2026-09-10 |
| reg3 | https://www.phc.org.pk:44339/api/license/Getderegisterlab | Punjab Healthcare Commission register of healthcare establishments, public JSON API; the whole Lahore district list (12,313 rows, 1,056 dental clinics) was pulled and searched on 2026-09-10 | 2026-09-10 |
| giq1 | search:"SmileOn" dental Lahore | Name-and-city search used to judge how well the clinic's own pages rank for its own name (web search) | 2026-09-10 |
| bsq1 | search:best dentist Lahore | Canonical visibility query, AI-visibility pass | 2026-09-10 |
| bsq2 | search:English speaking dentist Lahore | Canonical visibility query, AI-visibility pass | 2026-09-10 |
| bsq3 | search:dental implants Lahore | Canonical visibility query, AI-visibility pass | 2026-09-10 |
| bsq4 | search:emergency dentist Lahore | Canonical visibility query, AI-visibility pass | 2026-09-10 |
| bsq5 | search:Lahore dental clinic for expats | Canonical visibility query, AI-visibility pass | 2026-09-10 |
| smileon-dental-johar-town-platforms | https://oladoc.com/sitemaps/sitemap_hospitals | oladoc: its clinic and doctor sitemaps (16,312 clinic pages, 27,318 doctor pages), read 2026-10-02: no clinic page for SmileOn Dental | 2026-10-02 |
| smileon-dental-johar-town-platforms-2 | https://www.marham.pk/doctors/lahore/dentist | Marham: its Lahore dentist listing (85 pages, 895 of the 994 dentists it declares, at 555 practices), read 2026-10-02: no practice page for SmileOn Dental; its dentists listed on Marham (Dr. Ali Farooq, Dr. Muhammad Moazzam, Dr. Summaya Ibrahim) are shown at other practices | 2026-10-02 |
| smileon-dental-johar-town-platforms-3 | https://www.whatclinic.com/dentists/pakistan/lahore | WhatClinic: every page of its Lahore dentist listing (4 pages, 36 clinics) and its profile sitemaps (108 dentist profiles in Pakistan), read 2026-10-02: no profile for SmileOn Dental; the profile addresses built from its name (/dentists/pakistan/smileon-dental, /dentists/pakistan/lahore/smileon, /dentists/pakistan/smileon-dental-johar-town) return not found; its former profile address /dentists/pakistan/lahore/smileon-dental now redirects to the Lahore listing (profile removed) | 2026-10-02 |
| smileon-dental-johar-town-platforms-4 | https://www.trustpilot.com/review/smileon.pk | Trustpilot: no business page for smileon.pk, the clinic's website (the address returns "page not found") (checked 2026-10-02) | 2026-10-02 |
| smileon-dental-johar-town-deepen | https://www.google.com/maps?cid=ChIJAb-ov7ABGTkRBfjE2OtG-s4&hl=en | Google listing "SmileOn Dental" (Dentist, Cosmetic dentist, Endodontist), read 2026-10-05 in two review orders (the five lowest-rated and the five newest): rated 4.9 from 581 reviews (1★ 18 / 2★ 2 / 3★ 1 / 4★ 7 / 5★ 553); 10 distinct reviews read, dated 2025-07-21 to 2026-10-03, 5 with an owner reply | 2026-10-05 |
| smileon-dental-johar-town-tripadvisor | https://www.tripadvisor.com/TypeAheadJson?action=API&details=true&q… | TripAdvisor's own search, read 2026-10-05: 12 suggestions for "SmileOn Dental Lahore" (10 attractions, 2 hotels), none of them a dental practice in or near Lahore; 12 suggestions for "SmileOn Dental" (8 attractions, 4 hotels), none of them a dental practice in or near Lahore; no listing for this clinic | 2026-10-05 |
| smileon-dental-johar-town-tripadvisor-2 | https://smileon.pk/ | Clinic's website, home page read 2026-10-05: no link to a TripAdvisor page | 2026-10-05 |
Change History
| Date | Change |
|---|---|
| 2026-10-05 | TripAdvisor presence checked on 2026-10-05: no listing found for this clinic. |
| 2026-10-05 | Read the clinic's Google listing on 2026-10-05 (its lowest-rated and newest reviews with the star histogram): the owner replies to reviews. |
| 2026-10-02 | Presence on review sites re-read on 2026-10-02: no profile on the review platforms checked. |
| 2026-09-29 | Corrected 2026-09-29: clinic responds to reviews now unverified: only 5 reviews were checked for owner replies. |
| 2026-09-11 | Reputation review: the clinic's own Google listing was read again, this time with its star histogram, its reviews with exact dates and any replies from the practice, its published opening week and its photographs, which were downloaded at full size and looked at. On this card the review count was corrected from 566 to 567 against the listing's own star histogram; the age of the newest readable review was dated exactly and recorded; the practice was found not to answer reviews on its own listing; the star distribution and the readable reviews were checked for signs of manipulation and none was found; the photographs on the clinic's listing were downloaded and looked at, and they show the premises. |
| 2026-09-10 | Initial data collection: the clinic's own front, about and team pages were read; the Google place record was read automatically on both language surfaces; seven of the named dentists were looked up in the PMDC practitioners register; the establishment was found in the Punjab Healthcare Commission register as R-85160 by pulling the whole Lahore district list, and the responsible practitioner's council number was joined back to the PMDC register. Review-side fields and the premises-photograph field were left unset with reasons and queued for a manual browser check. |
A question or a correction?
Have a question, a suggestion, or a correction to this page? Get in touch — we read every message. Verified data corrections are reviewed against sources and applied with a public change-history entry.